For the first time in its history, Armenia hosted the European Shooting Championship from February 27 to March 5, 2026.
Background Production assumed full responsibility for the organization and delivery of this unique, multifaceted, and large-scale sporting event. With a highly structured approach and exceptional professionalism, the company successfully managed both the visible and backstage processes — including complex logistical, organizational, operational, creative, and technical components — ensuring the smooth, secure, and high-quality execution of the championship.
The professional team at Background Production designed and built the tournament’s comprehensive creative and technical ecosystem. This included the staging solutions for the official opening ceremony, venue branding, as well as advanced lighting and sound systems, transforming the sports and concert halls into a modern, competitive arena aligned with international standards.
This championship was not only a significant sporting event; it also highlighted Armenia’s growing presence on the European sports map. The event further demonstrated the effectiveness of public–private partnership in successfully hosting and delivering major international competitions at the highest level, while strengthening confidence in future initiatives of similar scale.
The championship was also marked by the outstanding performance of the Armenian national team. Ranking 4th in the overall medal standings, Armenian athletes secured a total of 13 medals — 4 gold, 8 silver, and 1 bronze.
This historic event has become a solid starting point for Armenia’s new sporting achievements, strengthening international recognition and paving the way for future victories.